Promoting YWAM
From YWAMKnowledgeBase
YWAM has always needed promotional media to represent the mission. In response to several requests over the years for up-to-date, relevant materials, a major undertaking has begun to improve communication within and about our mission. Since 2004 YWAMers involved in communication ministries have met to network and strategize on how to improve communication in and through YWAM. This group, known as CRIT (Communication, Research and Information Technology), continues to help make communication an intrinsic value in the Mission as YWAM continues to grow. Spearheaded by YWAM ICN one of the initiatives of CRIT was to create much-needed pieces to promote and support YWAM.
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YWAM International Promotional Materials
To accompany the Go Manual (updated 2004) and YWAM's international web site the YWAM Promo Materials project plans include:
- Promo Brochures (six new designs released in Jan. '07)
- A DVD containing multiple videos for different audiences (released in Aug. '07)
- A corporate information packet (expected late 2008)
Promo Brochures (available now)
One single brochure cannot cover all the informational, recruiting and cultural communication needs throughout YWAM. Instead, a number of designs have been created, which express YWAM in a variety of formats while simultaneously communicating a unified message. New technologies make it possible to customize brochures by translating them into local languages, adding ministry/location contact information, addressing security issues, etc. to suit various cultural and local needs. YWAM ministries and operating locations can now order generic printed brochures, order a CD of the artwork for local printing, or work with the designers to customize designs for YWAM-specific use. Ordering info : On-Line Order Form
Promo DVD (available now)
The new YWAM promotional DVD is intended for multi-national audiences. The first version of this DVD includes the following four videos:
- We are YWAM - A fast-paced glimpse of YWAM aimed at getting youth involved. (3 min.)
- Get Involved - An invitation to the church to learn about YWAM (4 min.)
- Get Going - A video about YWAM's Discipleship Training School (5 min.)
- Think YWAM - A sit down talk with two YWAMers sharing YWAM's widespread ministry (10 min.)
The first version of the DVD is now available, with subsequent versions to be released in the future including additional materials and languages as and when procured. You can view, download or podcast these videos via the YWAM international website. Click here to order the DVD.
Corporate Info Pack
A corporate information packet will present a clear explanation of YWAM. It will describe our values, our mission, and our diversity of ministry, work and cultural representation. The packet will be printed in 5 major languages as a formal presentation of YWAM as a credible mission agency. It is intended to communicate to government agencies, legal entities, visa officials, and major donors. The corporate information folder is expected to be available in late 2008 (provided we can get a good team working on it).
Branding
It is also important for the mission to display a unified international image. Through a consistent use of the YWAM logo and other communication pieces, we can better reflect our unity and diversity. Guidelines for creating various media pieces should be released in 2008.
These new media, together with www.ywam.org, the brochures, the DVD and the Go Manual, will help communicate YWAM's uniqueness and diversity in a consistent way throughout the world. Many of these products will be available together in the future in a "YWAM Promo Pack."
For more information on any of these products, or if you have any suggestions or input regarding any of these products, please contact YWAM ICN.
