User:Kevin todo list after sprint

Briefing for Communication Workgroup
The YWAM KnowledgeBase is your FRIEND!

Some Essential Reading:

http://www.ywamkb.net/kb/index.php/Push_and_Pull_Communications

http://www.ywamkb.net/kb/index.php/Improvement

http://www.ywamkb.net/kb/index.php/Principles_for_good_writing_and_editing

http://www.ywamkb.net/kb/index.php/YWAM_Logo

http://www.ywamkb.net/kb/index.php/How_to_write_a_Creative_Brief

http://www.ywamkb.net/kb/index.php/Leaders_guide_to_managing_a_website

http://www.ywamkb.net/kb/index.php/Evaluate_your_YWAM_website



The YWAM Brussels Communication Policy
Two parts:


 * 1) Internal Communication (Between staff, YWAM centres, YWAM international etc.)
 * 2) External Communication (Or “PR” – To the WHOLE world or at least some people in it)

Current Policy (revised Dec 2009)
Communicate to:


 * Supporters of ministry:
 * 1) Email: English. French and Dutch Newsletter editions once a month.
 * 2) Print: Annual Report once a year
 * 3) Individual Ministry newsletters as they write them
 * 4) Event: Open day


 * Ex-ywamers:
 * 1)  Event: Alumni day once a year


 * Church Leaders
 * 1) Event: BESPA (British English Speaking Pastors Association) monthly meetings
 * 2) Event: Other language pastors Fraternal's
 * 3) Event: Exhibiting at events and conferences
 * 4) Media: Presentations and video clips of ministry


 * Local Christians
 * 1) Event: Exhibiting at events and conferences (STAND)
 * 2) Print: Flyer explaining YWAM Brussels (English, French and Dutch)
 * 3) Media: Presentations and video clips of ministry


 * Volunteers
 * 1) Event: Ministry team meetings with volunteers
 * 2) Event: Volunteer thank you evening
 * 3) Print/Media: Base and Ministry Newsletters


 * General Public (for Recruiting and Fundraising and General Information)
 * 1) Media: Website in English, French and Dutch (text and video clips and copy of newsletters)
 * 2) Event: Open day
 * 3) Google Ads (Just didn't work)

Not on this plan: Fresh YWAM Brussels style and style guide to improve all print and media communication.

Current Status

 * 1) Some parts of plan are in place
 * 2) Some require completing
 * 3) Some improvements to make

Build on what is there and improve, learning the lessons of the past. Train ourselves to understand key principles in managing communications as well as skills to communicate well.

Website Note
Strategy for website was:


 * Target was 20-40 age range
 * Appeal to non-reading generation (readers are approx 15% of 20+ age)
 * Have plenty of content for readers once hooked.
 * Hence: Video intro's followed by website in three languages.
 * Note: YWAM Brussels one of the few tri-lingual websites in YWAM!