The National Leader's Role of Communication

The prime importance of communication for National Leaders requires reflection, seeking relevant training, committing time to communicate, praying and hearing God for strategy: aligning with our eighteenth value.

18.COMMUNICATE WITH INTEGRITY YWAM affirms that everything exists because God communicates. Therefore, YWAM is committed to truthful, accurate, timely and relevant communication. We believe good communication is essential for strong relationships, healthy families, communities and effective ministry.

To recognise the foundational value of building relationships to the body of Christ, to pastors, to organisations, to government etc.
 * e.g. Ministers Fraternals, Evangelical Alliance, Mission's networks, national initiatives of worship, prayer, mission, church planting, etc.

To raise the awareness of who we are and what we do as YWAM, creating a climate of acceptance in the nation. To create a platform for other bases/operating locations/teams to share their own specialised ministry in the context of the broad YWAM vision.
 * e.g. magazine, e-magazine, national website/portal, joint open days over nation, general brochures supporting broad programmes (DTS, FM etc.)
 * e.g. creating national databases, national relational fundraising,

To foster healthy communication and dialogue between all ministries. To be joined up using networks of leaders and communicators. To help all leaders recognise the importance of communication in their roles
 * e.g. communication as bonds between atoms in the molecule.



Carl Tinnion: "I focus on communication for 33% of my time". What priority does communication have for you?